Destination Downtown Sarasota


More than 300 Boutiques, Specialty Shops, Galleries, and Restaurants

Welcome to the heart of Sarasota's vibrant pulse!

Where community spirit thrives and downtown dreams come to life!  Were not just a website; we’re a passionate squad of volunteers that started in the 80’s that are dedicated to making Sarasota the very best it can be.

Come enjoy bustling streets, lively events, and a sense of belonging that fills the air.

Behind every successful downtown, are merchants who put in the work. So, let’s give a shoutout to all these amazing members who contribute their time, passion, and expertise to keep our downtown district vibrant and thriving.


First Friday Downtown Sarasota 'Sip Shop'

Join Us for an Evening of Delight at the Sarasota Downtown Merchants Sip & Shop Event!  Are you ready for an unforgettable evening filled with excitement, exploration, and entertainment? Save the date and join us every First Friday, October through April, from 4 p.m. to 7 p.m., as the Sarasota Downtown Merchants Sip & Shop event returns to enliven Sarasota’s vibrant downtown district!

Sarasota's Annual Fall Festival "SRQ Rocktoberfest" Oct. 11th-13th in JD Hamel Park. Admission is FREE!

Join us at Sarasota’s “SRQ Rocktoberfest” from October 11th-13th in JD Hamel Park for an unforgettable experience! Enjoy three days of live music, savor delicious Oktoberfest foods, and explore unique shopping opportunities. It’s the perfect way to gear up for the holiday season, so gather your family and friends!! Don’t miss out on this fantastic fall festival.

Join us for a spooktacular celebration at the Annual Dog-A-Ween costume contest, returning to the Sarasota Farmers Market Halloween Festival on Saturday, October 26th! 🎃 Get ready to unleash your pup’s inner ghoul and strut their stuff in Halloween style, all while supporting a great cause – the Donte’s Den Foundation.

Annual Dog-A-Ween Costume Contest at the Farmers Market, Oct. 26th

LeMarche Parisian-Inspired Outdoor Marketplace, Nov. 2nd in Five Points Park

Immerse yourself in a world of artistic wonders at LeMarche, where the charm of Paris meets the creativity of our local artisans November 2, 2024 in Five Points Park. From stunning jewelry to captivating artwork, each piece is a testament to the skill and passion of its maker, offering you the opportunity to find truly unique gifts for your loved ones. Click here to register as an artist.

Come together to honor our local Veterans on November 11th at 10 AM along Main Street in downtown Sarasota. Show your appreciation for their service and sacrifice as we celebrate their dedication to our country. Join us in this heartfelt tribute to our heroes and be part of a community that values and respects its Veterans. See you there!

Honor Our Veterans: Join Us on November 11th

Gather your loved ones and immerse yourself in the enchantment of Sarasota’s beloved Christmas tradition at Five Points Park, November 14, 2024! 🎄 Join us as we illuminate the night sky with the twinkling glow of our charming Christmas tree. Delight in the melodious tunes of choirs setting the festive mood, while eagerly awaiting the arrival of none other than Santa Claus himself. 🎅 From 6PM to 8PM, be captivated by the harmonies of The Sarasota Military Choir, adding a touch of holiday magic to the atmosphere.

Sarasota's Original Christmas Tree Celebration, Nov. 14th in Five Points Park

Join Us for the SRQ Food Truck Rally, Nov. 22nd - 24th in JD Hamel Park. Free Admission!

Mark your calendars for the SRQ Food Truck Rally, happening November 22-24 at JD Hamel Park! Admission is free, so bring your friends and family to enjoy a weekend filled with live music and the area’s best food trucks. Savor a variety of delicious cuisines and experience the vibrant atmosphere of downtown Sarasota. Don’t miss out on this fantastic event! See you there!

show some love to Sarasota's downtown merchants biggest fundraisers

The Largest NYE Celebration in Southwest Florida!

The anticipation is building as Sarasota gears up for the ultimate New Year’s Eve bash – the iconic Pineapple Drop Block Party!  As the clock ticks towards midnight, the atmosphere in downtown Sarasota becomes electric with excitement, and all eyes turn to the intersection of Lemon Avenue and Main Street. Get ready to welcome the new year in style with a spectacular weekend of carnival rides and games, entertainment, live music, fireworks, and more at this highly anticipated annual event.

The SRQ Seafood and Music Festival celebrates three-days for your family and friends to feast for the senses, featuring an array of fresh, delicious seafood prepared by local culinary experts. Enjoy live music performances from talented artists, creating the perfect backdrop for a weekend of fun and relaxation.

Explore vendor booths showcasing unique crafts and goods, perfect for finding one-of-a-kind items. With the beautiful Sarasota bayfront as your setting, this festival is an ideal way to savor the flavors of the sea and enjoy the vibrant local music scene.

Join us for the SRQ Seafood & Music Festival from January 24th to 26th at JD Hamel Park!

Join us in celebrating creativity, culture, and community right in the heart of Sarasota!

Fine Art Shows Downtown Sarasota 2025! Jan. 3rd-4th and Feb. 22nd-23rd. Admission is free.